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Built With Chocolate Milk

Chocolate milk is a delicious treat for kids, right? So how do you reframe that ubiquitous childhood beverage into an after-sports drink contender that gets athletes, coaches and the media to take notice? First, you exploit the fact that chocolate milk has the perfect blend of protein to carbs. Then you remind everyone it's natural and has proven results that are backed by science. Then you get one of the best three-point shooters in the NBA to endorse it. Plus, it's chocolate milk. Duh.

Project Roles
Art Director, Creative Director
Company
Milk
Skills
Art Direction, Celebrity, Creative Direction
Media
Commercials - Broadcast, Social Media Content
Project Industries
Beverage
Built With Chocolate Milk
Built With Chocolate Milk
Built With Chocolate Milk
Built With Chocolate Milk
Collaborators