Built With Chocolate Milk
Chocolate milk is a delicious treat for kids, right? So how do you reframe that ubiquitous childhood beverage into an after-sports drink contender that gets athletes, coaches and the media to take notice? First, you exploit the fact that chocolate milk has the perfect blend of protein to carbs. Then you remind everyone it's natural and has proven results that are backed by science. Then you get one of the best three-point shooters in the NBA to endorse it. Plus, it's chocolate milk. Duh.
- Project Roles
- Art Director, Creative Director
- Art Direction, Celebrity, Creative Direction
- Commercials - Broadcast, Social Media Content
- Project Industries