Parfum Magnét

For the debut collection of Parfum Magnét, each scent is inspired by different parts of the world: the North, East, South and West. Exploring concepts related to magnets and direction, I proposed two different approaches: one that is a visual abstraction of a compass, and also a typographic approach incorporating degrees. The simplicity and minimalism of the second concept best matched the client’s aesthetic, who’s biggest inspiration is fashion designer Rick Owens.