A complete re-design of the Food Network website where for the first time the TV network’s chefs are integrated into the online experience. Working alongside the TV production executives and collaborating with the on-camera talent this video & utility driven redesign resulted in a 37% lift in monthly traffic to the site.
- Project Roles
- Art Director, Creative Director, Creative Technologist, UX/IA Designer
- Food Network
- Adobe Photoshop, Conceptual, Content Management, Creative Direction, Digital, Entertainment, Food, Interactive, Strategy, TV, User Behavior Research, Visual Development, Wrangling - Creatives
- Branded Content, Interactive Videos, UI Design, UX Designs, Visual Designs, Websites
- Project Industries
- Entertainment, Lifestyle, Media