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MSNBC - The Future of News

Developed a digital strategy, prototype and full technical requirements to create an experience for MSNBC’s loyal core audience enabling them to engage with the MSNBC News network and its on-air personalities over web, mobile, tablet and IPTV. Worked closely with MSNBC’s consumer research team and shadowed many of the TV hosts to gain a clear understanding of how each created content for their respective daily shows so their audiences may develop relationships with each other and the on-air talent. Collaborating with the CEO and CMO to develop a "Day in the Life" vision and execution plan

Project Roles
App Developer, Art Director, Creative Director, Creative Technologist, UX/IA Designer
Adobe Photoshop, Art Direction, Conceptual, Content, Content Management, Creative Direction, Design, Digital, Digital Tech, Editorial, Entertainment, Interactive, Management of Teams 1-10, Mobile, Social, SOWs, TV, User Behavior Research, Video Journalism, Visual Development, Wrangling - Celebrities, Wrangling - Creatives
App Design, Brand Guidelines, Branded Content, Infographics, Interactive Videos, Manifestos, Microsites, Mobile Apps, Presentations, Products - Digital, Prototypes, Social Media Content, Storyboards, UI Design, UX Designs, Visual Designs, Websites
Project Industries
Entertainment, Media
MSNBC - The Future of News
MSNBC - The Future of News
MSNBC - The Future of News