Sunoco Burnt Rubbér

Sunoco is the Official Fuel of NASCAR, IndyCar, and the National Hot Rod Association, pretty much making them the Official Fuel of Racing.
They came to us looking for a way to celebrate their connection to (and passion for) racing, while also straying from the fire-powered, adrenaline-laced, Nickelback-soundtracked marketing traditionally associated with motorsports. So we went ahead and created a friggin’ cologne.