Grow Up Mercedes-Benz
In March 2017, we’re launching a new global campaign
for five Mercedes-Benz cars. With communications aimed at a younger demographic for the first time, we don’t want to make anything that resembles advertising.
Instead, we’re creating five short films that reflect the
modern generation’s tension of wanting both the freedom of our parents, with the excitement of our youth.
- Project Roles
- Art Director
- antoni GmbH
- Adobe InDesign, Adobe Photoshop, Art Direction, Sketch
- Branded Content
- Project Industries