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Katz Miami Beach

Katz Miami Beach was a pop up counterfeit deli installation during Art Basel in Miami in collaboration with artist and cook Laila Gohar. The project was an homage to the once thriving Jewish Deli scene in Miami Beach. The installation was a replica of the iconic Katz's Delicatessen in New York, with subtle changes nodding gently at the art world. At noon every day, we gave away pastrami sandwiches to art viewers. Creative concept in collaboration with Laila Gohar | Production | Installation

Project Roles
Art Director, Creative Director, Event Producer
Art Direction, Conceptual, Producing
Concept Art, Events
Project Industries
Katz Miami Beach