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Brand Test Campaign

While Salesforce has been around for 17 years, they've rarely advertised. This campaign was a one-market test, to see if traditional advertising could boost awareness. As the senior advertising writer at Salesforce, I helped come up with traditional and alternative concepts, wrote all headlines and copy, and directed development of the work.

Project Roles
Copywriter, Creative Director
Company
Salesforce
Skills
Conceptual, Copywriting, Creative Direction, Mixed Media
Media
Commercials - Radio, Magazines, Microsites, Posters
Project Industries
Software
Brand Test Campaign
Brand Test Campaign
Brand Test Campaign