Brand Test Campaign
While Salesforce has been around for 17 years, they've rarely advertised. This campaign was a one-market test, to see if traditional advertising could boost awareness. As the senior advertising writer at Salesforce, I helped come up with traditional and alternative concepts, wrote all headlines and copy, and directed development of the work.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Creative Direction, Mixed Media
- Commercials - Radio, Magazines, Microsites, Posters
- Project Industries