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Angel Bra Guide

Research shows that 8 out of 10 women are wearing the wrong size bra. Only 29% of women have been fitted. Around 30% think they are wearing the wrong size. As Victoria’s Secret is positioned as the leader in lingerie, we set out to establish authority in what VS is best at: bras. We were challenged with getting more women into the best bras for them, driving sales and increasing loyalty. Our small team implemented a lean UX methodology to quickly prototype, test and iterate until we had a solid MVP to stand behind. One year from launch: • 4 million visitors • $33 million in associated sales • Fit Quiz taken by 1.5M visitors (72% completion rate) • 88k new customers (53%) acquired • 6% of Bra Guide visitors make a VS purchase

Project Roles
Product Designer
Victoria's Secret
Design, Digital Tech, User Behavior Research
Products - Digital
Project Industries
Angel Bra Guide