Herron - Know your pain.
For years, most consumers seeking pain relief had an entrenched position of choosing either the market leader in paracetamol or ibuprofen without any understanding if either were suitable for their condition.
This multi-platform 'Know your pain' campaign educates the consumer and empower them to assess their pain and reassess their choice of relief.
Sales increased by over 20% and web visits grew by 250% in the first three months
- Project Roles
- Art Director, Creative Director, Executive Producer
- Mammal Advertising
- Art Direction, Conceptual, Creative Direction, Producing
- Project Industries