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IMAX - Back to basics

IMAX is adored by their Comic-Con fans for over a decade, but sales were slipping year-on-year. Research quickly found that while IMAX was still a 'go to' destination, the plethora of choice meant that fans had simply forgotten what made it a unique destination. This campaign of tactical posters and digital media acted as a reminder that unless you were sat in front of the world's biggest screen, you were settling for a lesser experience. The impact was immediate. Sales rose to a four year high within the first quarter and free in-store posters went to a third reprint.

Project Roles
Art Director, Copywriter, Creative Director
Mammal Advertising
Art Direction, Copywriting, Creative Direction, Strategy
Project Industries
IMAX - Back to basics