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Califia Coffee packaging

Califia Farms decided to launch their first ever coffee by the pound bag for their Signature and Dark Roast blends that can already be found in all their active coffee-based skus. The goal was to make sure that this coffee packaging sat well with the glass Concentrated Cold Brew skus so that it flowed as a system. The concept here was to take inspiration from the patterns of South America, where the coffee is farmed, while particularly being drawn to shapes and textiles from Colombia and Ethiopia. I drew a custom illustration on the front that creates a cohesion across the two blends utilizing slightly different landscapes, all while keeping the core central visual as a symbol of growth towards the vibrant geometric sun. On the backside, I drew the faces of the farmers that lovingly care for the coffee plants and represent our Direct Trade partnerships.

Project Roles
Art Director, Designer, Illustrator
Company
Califia Farms
Skills
Adobe Illustrator, Adobe Photoshop, Packaging Design
Media
Packaging
Project Industries
Beverage
Califia Coffee packaging