0800 00 2848, a beauty product that protects victims of sexual abuse.
To promote its helpline, SOS Viol creates a range of fake beauty products called after the helpline number: ‘0800 00 2848’. The products are given away in schools, pharmacies and popular fashion magazines. This telephone is not just a random number; 2484 is the number of women that SOS Viol helped last year.
- Project Roles
- Art Director
- SOS Viol
- Art Direction, Design, Conceptual
- Advertising, Products - Physical