HP / THE WOLF
WITH CYBERSECURITY AT THE FOREFRONT OF THE GLOBAL CONVERSATION, ZAC AND I WORKED DIRECTLY WITH HP TO CREATE A NEW BRAND CALLED 'HP SECURE'
'HP Secure' is more than just a badge that lives on HP's latest PCs and printers. It's a symbol that has quickly become synonymous with trust and peace of mind. But before we got IT Managers to embrace it, we had to help them understand how vulnerable their old machines might be to an attack. So we created 'The Wolf', a hacker played by Christian Slater who is hell bent on tearing down the system, one business at a time. Over the next year, a series of films will follow him as he hunts his prey.
- Project Roles
- Art Director, Creative Director
- Hewlett Packard
- Art Direction, Creative Direction
- Branded Content, Commercials - Broadcast