This campaign was created for a massive outdoor board on the Eisenhower expressway. Its intent was to remind women to get a mammogram in the month of October, national mammography month. We complimented the call to action with a social campaign on Instagram, which we renamed "Insta-mamm" for the month of October, capitalizing on Advocate's unique feature of providing same-day results. Women were encouraged to take a selfie after having their mammogram and post this "Instamamm" on Instagram to remind their friends and family to get a mammogram, too.
- Project Roles
- Copywriter, Creative Director
- Advocate Healthcare
- Conceptual, Copywriting, Creative Direction
- Project Industries