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Mammography month

This campaign was created for a massive outdoor board on the Eisenhower expressway. Its intent was to remind women to get a mammogram in the month of October, national mammography month. We complimented the call to action with a social campaign on Instagram, which we renamed "Insta-mamm" for the month of October, capitalizing on Advocate's unique feature of providing same-day results. Women were encouraged to take a selfie after having their mammogram and post this "Instamamm" on Instagram to remind their friends and family to get a mammogram, too.

Project Roles
Copywriter, Creative Director
Company
Advocate Healthcare
Skills
Conceptual, Copywriting, Creative Direction
Media
Advertising
Project Industries
Health/Pharma
Mammography month
Mammography month
Mammography month
Mammography month
Mammography month