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F&F SS17

I was the Creative Director on this campaign for F&F (aka Tesco clothes). One of the biggest barriers for F&F was its supermarket location. While most supermarket fashion brands ignore the connection, we wanted to embrace it. We wanted to show that a trip to Tesco isn't just about picking up groceries, it's an opportunity to bag yourself a new outfit. The grocery list is just a ruse. We created an integrated campaign and applied an aesthetic across all platforms for women, mens and kidswear, which ultimately elevated the brand.

Project Roles
Creative Director
Company
ODD
Skills
Creative Direction
Media
Advertising
F&F SS17