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History of Tailgating

Toyota was the official sponsor of NBC's Sunday Night Football halftime show. Part of that media partnership included a :30 second-pod where Toyota could run a commercial during the show. Instead of running a random Toyota truck commercial we decided to do something unique in that time-slot that felt more like halftime-show content. Since tailgating seemed like a natural intersection of football and trucks, we created an original comedic series entitled "Great Moments in Tailgating History”. We created a total of 18 films where we traveled back in time each week to see how various tailgating traditions got their start. Each film was :45 seconds long, was set up with an on-air throw by NBC's Dan Patrick, and showcased Toyota trucks and iconic football traditions in an authentic, relevant way.

Project Roles
Art Director, Creative Director
Saatchi & Saatchi
Art Direction, Creative Direction
Advertising, Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Advertising, Automotive, Sports