Location: Puerto Rico
Startup business owner approached our firm with the idea of a new swimwear line that embraced 'manhood'. The goal - to start a trend in Puerto Rico.
We created the brand with an icon to give it a personal and memorable identity, selected the perfect color palette for the product, established brand guidelines, developed the brand story, provided copywritting for the entire brand, designed business cards, and designed swimwear.
The results: GROWTH! Capitán now has their lines 3 stores across country including in the airport and continues to grow. Good branding = growth and success!
- Project Roles
- Art Director, Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Brand Guidelines, Branded Content, Logos
- Project Industries
- Retail, Startups