Neutrogena

We were tasked with launching Neutrogena's newest product, Hydro Boost – a hydrating water gel – for Oscars night of 2015. Tying beauty and water together, we developed a visual language with watercolor artwork. Using the talents of influencer and watercolor artist Dallas Shaw, we created original, live-painted pieces for a relevant and real time social conversation.

Project Roles
Copywriter
Company
MRY
Skills
Conceptual, Content, Copywriting, Social
Media
Advertising, Social Media Content, Social Media Copy
Project Industries
Advertising
Neutrogena
Neutrogena
Support