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Facebook Messenger: Names Not Numbers

Rather than shoehorning a secondary product benefit into our animated campaign (below), I worked with a creative team to write this script in our free time. We then built an animatic, presented it, and managed to get sweeping client buy-in. I then oversaw the team from prep through the in-house edit and finishing. Directed by MJZ's Mike Maguire, this spot—along with three :15 cutdowns—was created to be the leading campaign for the Messenger brand in 2017 with broadcast, cinema, and online buys in all major English speaking markets.

Project Roles
Content Producer, Post Producer, Producer
Company
B-Reel
Skills
Comedy, Commercial, Editorial, Live Action, Maintaining Schedules, Managing Budgets, Motion, Project Management, Wrangling - Creatives
Media
Advertising, Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Advertising, Technology
Facebook Messenger: Names Not Numbers