Facebook Messenger: Names Not Numbers
Rather than shoehorning a secondary product benefit into our animated campaign (below), I worked with a creative team to write this script in our free time. We then built an animatic, presented it, and managed to get sweeping client buy-in. I then oversaw the team from prep through the in-house edit and finishing.
Directed by MJZ's Mike Maguire, this spot—along with three :15 cutdowns—was created to be the leading campaign for the Messenger brand in 2017 with broadcast, cinema, and online buys in all major English speaking markets.
- Project Roles
- Content Producer, Post Producer, Producer
- Comedy, Commercial, Editorial, Live Action, Maintaining Schedules, Managing Budgets, Motion, Project Management, Wrangling - Creatives
- Advertising, Commercials - Broadcast, Commercials - Video, Social Media Content
- Project Industries
- Advertising, Technology