K-Swiss MFCEO Kenny Powers
In the second installment of a three-year campaign, the foul-mouthed, fictional pro baseball pitcher, Kenny Powers takes control K-Swiss in a hostile take-over, and changes his title to MFCEO. I served as CD, interactive CD and pinch-writer.
Put on headphones – this campaign is NSFW.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Commercials - Video, Interactive Videos, Microsites, Mobile Apps, Short Films
- Project Industries
- Advertising, Fashion, Sports