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K-Swiss MFCEO Kenny Powers

In the second installment of a three-year campaign, the foul-mouthed, fictional pro baseball pitcher, Kenny Powers takes control K-Swiss in a hostile take-over, and changes his title to MFCEO. I served as CD, interactive CD and pinch-writer. Put on headphones – this campaign is NSFW.

Project Roles
Copywriter, Creative Director
Company
K-SWISS
Skills
Copywriting, Creative Direction
Media
Commercials - Video, Interactive Videos, Microsites, Mobile Apps, Short Films
Project Industries
Advertising, Fashion, Sports
K-Swiss MFCEO Kenny Powers