Get a Mac
Get a Mac, a.k.a. "the Mac and PC Campaign," was briefed in 2005, with the sole purpose of growing Mac's single-digit share of the computer market.
One year in, Mac's share had tripled. The campaign ran for almost three years.
I was co-creator of the campaign, as well as copywriter and associate creative director.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Commercials - Broadcast, Commercials - Video
- Project Industries
- Advertising, Technology