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Get a Mac

Get a Mac, a.k.a. "the Mac and PC Campaign," was briefed in 2005, with the sole purpose of growing Mac's single-digit share of the computer market. One year in, Mac's share had tripled. The campaign ran for almost three years. I was co-creator of the campaign, as well as copywriter and associate creative director.

Project Roles
Copywriter, Creative Director
Copywriting, Creative Direction
Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Technology
Get a Mac