Date With Instagram

For Millennials who invest their time and energy building their personal brands online, Instagram is a natural platform to connect with new people. Instagram profiles say a lot —i.e. where people travel, their sense of humor, the things they care about — all without having to say a word.

With Glimpse, we designed to a new approach to meet more organically, like real life. Users would break the ice over a photo, instead of an empty text field. Additionally, we used the meta-data behind each photo to connect them with other folks who shared photos from similar places and interests.