The World Is Your Gym

Human is a passive fitness tracker that helps people be more active and move at least 30 minutes a day. The company was in a unique position as they were already growing quickly with over 1M downloads and 1.5B daily activities tracked. They approached Midnight with a growth challenge to reach 10M new users.

Project Roles
Copywriter, Designer, Product Designer
Company
Human
Skills
Copywriting, Design, Design Pattern Research, User Behavior Research
Media
App Design
Project Industries
Health/Pharma, Lifestyle, Technology
The World Is Your Gym
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