Challenge: As one of New York's largest healthcare providers (covers over 80% of city employees), EmblemHealth sought a new long-term brand platform. After winning a challenging pitch, the goal is now bringing EmblemHealth center stage.
Idea: We conceived the platform "Health Plans. For Now, For Life." The idea focuses on both the immediate (Now) and future (Life) when it comes to health insurance.
This 360° campaign lives everywhere - from social media to site-specific venues such as Barclays Center in Brooklyn. As creative continues to roll out under this new platform, look for EmblemHealth in your neighborhood. Assuming you don't live off the grid.
- Project Roles
- Art Director, Creative Director
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Assisting, Commercial, Conceptual, Content, Creative Direction, Design, Digital, Environmental, Experiential, Integrated, Management of Teams 1-10, Mixed Media, New Business, Outdoor, Rendering, Social, Storyboarding, Type Design, Visual Development
- 2D Animations, Advertising, Art, Branded Content, Case Study Videos, Commercials - Broadcast, Commercials - Radio, Commercials - Video, Concept Art, Environmental Design, Events, Icons, Illustrations, Infographics, Manifestos, Photography, Posters, UX Designs, Websites
- Project Industries
- Advertising, Health/Pharma, Lifestyle