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Ad Council Food Safety PSA

1 in 6 Americans falls victim to food poisoning every year due to the lack of food safety awareness. We partnered with Ad Council and various government agencies to teach people the basics. Clearly demonstrating the 4 steps through graphic applications and a comedic tone, this quirky 360 campaign has increased the traffic to the food safety website by 500%, became a staple at Walmarts everywhere and, most importantly, saved some lives. Wash your hands, people. From concept to script, selling to client, creative and art direction, production and post, I was involved in every aspect.

Project Roles
Art Director, Copywriter, Creative Director
Ad Council
Art Direction, Copywriting, Creative Direction
Commercials - Broadcast
Project Industries