Challenge: Winter driving capabilities (AWD, 4x4) have become standard on many foreign cars. How do we differentiate the BMW 3 Series' AWD from similarly priced point vehicles?
Idea: Drivers prefer summer driving over winter, our message was simple: "Summer. Now available in winter". This commercial positioned winter driving in a BMW 3 Series as enjoyable and worry-free as driving in the summer.
We won several awards. However, the most rewarding part was teaching Brazilian kids to pantomime hurling snowballs.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop, Art Direction, Commercial, Conceptual, Copywriting, Creative Direction, Design, Location, TV, Visual Development
- Advertising, Branded Content, Commercials - Broadcast, Concept Art, Photography, Products - Physical, Set Designs, Sound Designs, Sound Mixing, Treatments
- Project Industries
- Advertising, Automotive, International