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Challenge: Winter driving capabilities (AWD, 4x4) have become standard on many foreign cars. How do we differentiate the BMW 3 Series' AWD from similarly priced point vehicles? Idea: Drivers prefer summer driving over winter, our message was simple: "Summer. Now available in winter". This commercial positioned winter driving in a BMW 3 Series as enjoyable and worry-free as driving in the summer. We won several awards. However, the most rewarding part was teaching Brazilian kids to pantomime hurling snowballs.

Project Roles
Art Director, Designer
Adobe Illustrator, Adobe Photoshop, Art Direction, Commercial, Conceptual, Copywriting, Creative Direction, Design, Location, TV, Visual Development
Advertising, Branded Content, Commercials - Broadcast, Concept Art, Photography, Products - Physical, Set Designs, Sound Designs, Sound Mixing, Treatments
Project Industries
Advertising, Automotive, International