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Nike 'Mercurial Speed Room'

Nike engineered the Mercurial Superfly for one thing only: explosive speed. To launch the boot in Australia, we created the Mercurial Speed Room - an innovative pop-up experience that seamlessly fused physical trialling with digital tracking. Then we invited Sydney’s top young footballers to go head-to-head and experience the science of speed.

Project Roles
Art Director, Creative Director
Company
Nike
Skills
Art Direction, Conceptual, Creative Direction, Design, Digital Tech, Interactive
Media
Interactive Installations, Social Media Content
Project Industries
Sports
Nike 'Mercurial Speed Room'