Nike 'Mercurial Speed Room'
Nike engineered the Mercurial Superfly for one thing only: explosive speed. To launch the boot in Australia, we created the Mercurial Speed Room - an innovative pop-up experience that seamlessly fused physical trialling with digital tracking. Then we invited Sydney’s top young footballers to go head-to-head and experience the science of speed.
- Project Roles
- Art Director, Creative Director
- Art Direction, Conceptual, Creative Direction, Design, Digital Tech, Interactive
- Interactive Installations, Social Media Content
- Project Industries