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Jersey Housewives Nation

Transform New Jersey personalities into American personalities with a targeted Snapchat campaign to pump up Bravo’s Season 7 premiere of The Real Housewives of New Jersey. Users discovered these geofilters over July 4th weekend. In total, 73 Snapchat geofilters were released over 1,192 total hours. The campaign received over one million organic social impressions. US Weekly, Entertainment Weekly, and Bustle praised the effort. Concept, write, and art direct.

Project Roles
Art Director, Copywriter, Creative Director, Writer
Comedy, Conceptual, Content, Copywriting, Digital, Entertainment
Advertising, Games - Mobile
Project Industries
Jersey Housewives Nation