Major League Soccer wanted to inspire a new generation of soccer fans to become U.S. soccer fans. We created an addictive game that inspires soccer fans to connect with MLS clubs in a fun and easy way.
MLS Matchmaker hit its goals. Users kept coming back for more—the average user session lasted over 2 minutes.
With 20 MLS clubs and 160 images and GIFs, MLS Matchmaker has over 32,000 possibilities for soccer fans to become MLS club fans.
Concept, write, and produce app experience.
Play for yourself. Enjoy the swipe ride.
- Project Roles
- Copywriter, Creative Director, Writer
- Art Direction, Conceptual, Content, Content Management, Copywriting, Creative Direction, Digital
- Desktop Apps, Games - Mobile, Mobile Apps
- Project Industries