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Their extinction is ours as weel

The Brazilian NGO Arpa is dedicated to endangered species conservation and the protection of threatened ecosystems. They wanted a print ad to raise awareness of the importance of conservation. We chose an anthropocentric campaign that reminds readers that humans are part of a complex interdependent web of species and that our survival is intimately linked to the health of our environment. The result is a thought-provoking campaign that encourages readers to reconsider their view of the animal world.

Project Roles
Art Director, Designer
Company
Arpa
Skills
Art Direction, Design
Media
Advertising, Magazines
Project Industries
Advertising, Non-Profit
Their extinction is ours as weel
Their extinction is ours as weel
Their extinction is ours as weel