Their extinction is ours as weel
The Brazilian NGO Arpa is dedicated to endangered species conservation and the protection of threatened ecosystems. They wanted a print ad to raise awareness of the importance of conservation.
We chose an anthropocentric campaign that reminds readers that humans are part of a complex interdependent web of species and that our survival is intimately linked to the health of our environment. The result is a thought-provoking campaign that encourages readers to reconsider their view of the animal world.
- Project Roles
- Art Director, Designer
- Art Direction, Design
- Advertising, Magazines
- Project Industries
- Advertising, Non-Profit