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More Comfort

Dupé shares the Brazilian flip flop market with Havaianas. The client had just launched a new gel technology flip flop that dramatically increased the comfort of its sandals. They wanted a campaign that powerfully evoked the comfort of wear of this new technology and that clearly dissociated them from Havaianas. We created a 360 campaign for Dupé centered on the sandals’ comfort. For the print campaign, we opted for bright colors and sensual, plush textures that make you want to reach out and touch the page. Gel packets were inserted into the pages that yielded when touched to give the reader a feel for the flip flops’ structure. The TV commercial is light-hearted and humorous, again evoking the unparalleled comfort of wearing Dupé sandals.

Project Roles
Art Director, Designer
Company
Dupé Sandals
Skills
Art Direction, Design
Media
Advertising
Project Industries
Fashion
More Comfort
More Comfort
More Comfort
More Comfort