The client wanted a campaign that would raise brand awareness, rally the Highland Park community and inspire it to take action.
We chose to focus the campaign on Valhalla cabin, a cabin deep in the Northwestern woods in which consumers can win a stay. Among those that contributed to the cabin’s construction, a photographer and a builder incarnated perfectly the “modern Viking spirit”. They inspired us to launch an instagram campaign “Celebrate your Viking Soul” that encourages followers to share their passion.
- Project Roles
- Art Director, Designer
- Highland Park
- Art Direction, Design
- Advertising, Microsites, Social Media Content
- Project Industries