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Play Dangerous

Yonex wanted a high-impact campaign to promote their latest tennis racquet, the EZONE, whose innovative shape lends it superior power and playing intensity. We focused on the idea of power and sheer force by drawing a visual parallel between the player and the elements. With the EZONE racquet in hand, the player becomes a true force of nature, ready to take the opponent down.

Project Roles
Art Director, Designer
Company
Yonex
Skills
Art Direction, Design
Media
Advertising
Project Industries
Sports
Play Dangerous
Play Dangerous