Branding & Label Design for syrup MOYOSA
We started with brainstorming initial ideas and researching. Then we analyzed and compared research results and created a design plan for packaging. We usually start with making lots of scribbles and sketches and some them later evolve into elaborate and detailed drawings. It helps us quickly get our ideas on paper. Several last sketches became the design of the package.
It is a mixture of balance and passion: strong typography and the grid of blocks are meant to calm the nervous system and invite the mind toward tranquility. We would like to create an association with expansion and growth. We created a unique background pattern.
The concept of package design depends on the relationship between the label design and the color pattern of the whole design. It is a combination of colors, patterns and shapes. The final design pieces look right together and complement each other.
- Project Roles
- Art Director, Artist, Creative Director, Designer, Illustrator, Product Designer
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Black & White, Creative Direction, Design, Food, Language: English, Print, Producing
- Brand Guidelines, Concept Art, Illustrations, Logos, Packaging, Patterns, Presentations, Products - Physical, Typography
- Project Industries
- B2B, Beverage, International, Packaged Goods, Restaurant, Retail, Startups