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Businessweek global rebrand

Repositioning and campaign for Businessweek, the magazine for the new breed of business leader. Developed concept, copy, and creative.

Project Roles
Copywriter, Creative Director, Designer, UX/IA Designer
Company
Bloomberg Business Week
Skills
Art Direction, Copywriting, Creative Direction, Design, Strategy, Conceptual
Media
Advertising, Branded Content, Microsites
Project Industries
Advertising, Media
Businessweek global rebrand
Businessweek global rebrand
Businessweek global rebrand
Businessweek global rebrand
Businessweek global rebrand
Businessweek global rebrand
Businessweek global rebrand
Businessweek global rebrand
Businessweek global rebrand
Businessweek global rebrand