Challenge: As a private leading Italian cheese company based in Wisconsin, Grande Cheese, lay dormant as a brand for nearly two decades. With the competition creeping along, Grande knew it was time for a brand relaunch, yet remain true to its all-natural-products, legacy and stringent standards as a company. Most importantly, Grande Cheese vowed loyalty to its target - independent pizzerias across the nation. Along with rebranding, Grande looked to us for a new foodservice site. The goal was to make Grande's 800+ employees proud.
Idea: We created the platform "The Pursuit of Greatness". This platform embodies Grande's quality and principles.
Our work brought the owner of the company to tears. Literally. This simple human gesture makes me not hate advertising. Plus, I ate a ton of cheese.
- Project Roles
- Art Director, Creative Director, Designer
- 2D, 4K, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Art Direction, Assisting, Broadcast, Commercial, Conceptual, Content, Content Management, Creative Direction, Design, Digital, Documentary, Editorial, Experiential, Filmmaking, Food, Integrated, Interactive, Live Action, Management of Teams 1-10, Mixed Media, OmniGraffle, Retouching, Social, Storyboarding, TV, Visual Development
- 3D Illustrations, Advertising, App Design, Brand Guidelines, Branded Content, Case Study Videos, Commercials - Video, Concept Art, Documentaries, Environmental Design, Events, GIFs, Key Art, Manifestos, Mobile Apps, Mood Boards, Photography, Pitch Decks, Presentations, Short Films, UI Design, UX Designs, Visual Designs, Websites, Wireframes
- Project Industries
- Advertising, B2B, Lifestyle, Packaged Goods, Restaurant