Nancy's Fancy Gelato

Nancy's Fancy is a artisanal gelato and ice cream brand who was in need of a website to promote their brand and products. I designed this website with the team at Abby Ryan Design. I started by developing user goals and initial wireframes. Next I developed three UI kits inspired by the brand and Nancy Silverton herself. After reviewing various directions with the team at Nancy Fancy, I dove into full UI and branding for the website that emphasizes the high-end ingredients and methods that characterize the brand.