T-Mobile • The Holidazzler

T-Mobile asked us to blow out their current #holidazzle campaign with a fun, social experience that could drive people to retail locations. We came back to them with The Holidazzler - an Android app-based retail installation that lets store visitors create an animated gif-style videos by adding custom graphics, messages and music, plus users could share out their video across their social channels for a chance to win prizes. The experience was activated at dozens of T-Mobile retail stores across the country.