The purpose of this project was to introduce Aesop's skincare message and to convey the brand's core believe: that skin reacts constantly to its environment and needs to be treated accordingly. The team created a series of installations to be implemented in selected retail spaces around the world. I was tasked by Aesop to come up with ways to communicate the core belief in a more detailed manner. The solution was a collage of gifs that, along with a brief explanation, detailed the relationship between skin and environment.
- Project Roles
- Art Director, Creative Director, Designer
- Conceptual, Design, User Behavior Research
- Websites, Branded Content, Concept Art
- Project Industries
- Advertising, Beauty, Luxury