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Roger Federer: Celebrate Legendary

On July 16, 2012, Roger Federer surpassed Pete Sampras’ record for most weeks as the top-ranked tennis player in the world. With his 287th week as the world’s No. 1, the Swiss maestro further cemented his status as the greatest of all time. To commemorate the occasion, I worked with the Nike Tennis team on a limited-edition series of Roger’s signature Zoom Vapor 9 Tour shoe, limited to 287 pairs (one for each week on top of the rankings). I created a custom ambigram logo, pattern and special packaging — inspired by the back of playing cards — to honor the achievement. Work created at Nike Brand Design.

Project Roles
Designer
Company
Nike
Skills
2D, Adobe Illustrator, Conceptual
Media
Logos, Packaging, Products - Physical
Project Industries
Sports
Roger Federer: Celebrate Legendary
Roger Federer: Celebrate Legendary
Roger Federer: Celebrate Legendary
Roger Federer: Celebrate Legendary
Roger Federer: Celebrate Legendary
Roger Federer: Celebrate Legendary
Roger Federer: Celebrate Legendary
Roger Federer: Celebrate Legendary