We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Advanced Plan for Health Website

This company uses existing data to help hospitals improve benefits, save money and increase productivity. The actual explanation of how this works is not very sexy, so I gave their service -- their brand, actually -- an approachable visual identity. By illustrating the idea of turning data into something useful as turning a printed spreadsheet into a paper airplane, we make it easy to get into their story. Plus, the campaign idea provided a great, ownable visual and activity for trade shows, meetings and presentations.

Project Roles
Copywriter, Creative Director
Company
Advanced Plan for Health
Skills
Conceptual, Copywriting, Creative Direction
Media
Websites
Project Industries
Health/Pharma
Advanced Plan for Health Website
Advanced Plan for Health Website
Advanced Plan for Health Website