Advanced Plan for Health Website
This company uses existing data to help hospitals improve benefits, save money and increase productivity. The actual explanation of how this works is not very sexy, so I gave their service -- their brand, actually -- an approachable visual identity. By illustrating the idea of turning data into something useful as turning a printed spreadsheet into a paper airplane, we make it easy to get into their story.
Plus, the campaign idea provided a great, ownable visual and activity for trade shows, meetings and presentations.
- Project Roles
- Copywriter, Creative Director
- Advanced Plan for Health
- Conceptual, Copywriting, Creative Direction
- Project Industries