I was the lead brand designer for Nike's revolutionary new wearable fitness product, the Nike+ FuelBand. The product was designed to track everyday physical activity and convert it into a universal metric called NikeFuel. I developed the product proposition, packaging, product imagery, campaign graphics and NikeFuel symbol, as well as worked on the broader retail design and media event efforts.
A critical important moment for the Nike's transition to being a digitally-relevant brand, the launch of the FuelBand was a collaboration between the Nike Brand Design, Nike Digital Sport and Nike Brand Innovation teams, as well as several agency partners. My work served as the unifying elements throughout an unprecedented and hugely influential launch.
Work created at Nike Brand Design.
- Project Roles
- Art Director, Designer
- 2D, 3D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Copywriting, SketchUp
- Brand Guidelines, Packaging, Photography, Retail Designs
- Project Industries
- Sports, Technology