AT&T Rebrand

In 2016, AT&T finalized its acquisition of DIRECTV and embarked upon a transformation from telecom to entertainment company. I led a team of dozens overseeing the visual identity refresh of one of America's most iconic companies and most prolific advertisers, with focus on creating a simpler, more iconic identity for the brand that could flex across both enterprise and entertainment contexts. Everything was redesigned — visual system, signage, fleet, uniforms, typography, business collateral, the AT&T Globe itself — and supported with rigorous guidelines.

Work created at Interbrand New York.