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AT&T Rebrand

In 2016, AT&T finalized its acquisition of DIRECTV and embarked upon a transformation from telecom to entertainment company. I led a team of dozens overseeing the visual identity refresh of one of America's most iconic companies and most prolific advertisers, with focus on creating a simpler, more iconic identity for the brand that could flex across both enterprise and entertainment contexts. Everything was redesigned — visual system, signage, fleet, uniforms, typography, business collateral, the AT&T Globe itself — and supported with rigorous guidelines. Work created at Interbrand New York.

Project Roles
Creative Director, Designer, Motion Designer
Company
Interbrand
Skills
2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Creative Direction, Design, Type Design
Media
Brand Guidelines, Logos, Visual Designs
AT&T Rebrand
AT&T Rebrand
AT&T Rebrand
AT&T Rebrand
AT&T Rebrand
AT&T Rebrand
AT&T Rebrand
AT&T Rebrand