In 2016, AT&T finalized its acquisition of DIRECTV and embarked upon a transformation from telecom to entertainment company. I led a team of dozens overseeing the visual identity refresh of one of America's most iconic companies and most prolific advertisers, with focus on creating a simpler, more iconic identity for the brand that could flex across both enterprise and entertainment contexts. Everything was redesigned — visual system, signage, fleet, uniforms, typography, business collateral, the AT&T Globe itself — and supported with rigorous guidelines.
Work created at Interbrand New York.
- Project Roles
- Creative Director, Designer, Motion Designer
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Creative Direction, Design, Type Design
- Brand Guidelines, Logos, Visual Designs