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Fiesta Movement

We enlisted 100 agents, taking on hundreds of missions, over an eight month campaign. Creating thousands of pieces of social content with the goal of reaching millions. All content came together dynamically at fiestamovement.com, a cross-platform hub connecting consumers and Fiesta Agents in real time. Impact was magnified even further by a fully integrated media plan that distributed the first ever 100% user-generated Fiesta Movement campaign across dozens of other channels. Harnessing 100 unique media partners (from American Idol to The X-Games) to reach our audience and connect with them in places that are increasingly harder to find.

Project Roles
Art Director, Creative Director, Designer
Company
Ford Motor Company
Skills
Art Direction, Creative Direction, Design, Interactive
Media
Advertising, Branded Content, Commercials - Video, Illustrations, Lettering, Social Media Content, Typography, UX Designs, Websites
Project Industries
Advertising, Automotive
Fiesta Movement
Fiesta Movement
Fiesta Movement
Fiesta Movement
Fiesta Movement