I worked with a small team to develop the layout, user experience, and design for Infiniti’s space at the 2017 NCAA Final Four. The result was a murdered out basketball court with chunky white graphics and a fun way for participants to donate to fight cancer.
Step up to the Charity Stripe with :30 on the clock and Infiniti will donate $5 for every basket you make. At the end of the :30 we rendered a custom infographic for each participant that tracked their number of shots, successes and misses, and a hopefully-humble-braggable amount of money that was donated in their name.
- Project Roles
- Creative Director, Designer
- Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Design, Experiential
- Environmental Design, Infographics, Interactive Installations, Logos
- Project Industries
- Advertising, Automotive, Sports