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NCAA Experience

I worked with a small team to develop the layout, user experience, and design for Infiniti’s space at the 2017 NCAA Final Four. The result was a murdered out basketball court with chunky white graphics and a fun way for participants to donate to fight cancer. Step up to the Charity Stripe with :30 on the clock and Infiniti will donate $5 for every basket you make. At the end of the :30 we rendered a custom infographic for each participant that tracked their number of shots, successes and misses, and a hopefully-humble-braggable amount of money that was donated in their name.

Project Roles
Creative Director, Designer
Company
Infiniti
Skills
Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Design, Experiential
Media
Environmental Design, Infographics, Interactive Installations, Logos
Project Industries
Advertising, Automotive, Sports
NCAA Experience
NCAA Experience
NCAA Experience
NCAA Experience
NCAA Experience