Infiniti QX60 - Global Campaign
Producing a single campaign that works on a global scale is tough. Lots of people to please and a surprising mix of cultural limitations. The Middle East doesn’t allow women in the front seat, China doesn’t want people to know they have horrible pollution, and Canadia is covered in snow year-round and smells like maple syrup.
- Project Roles
- Creative Director
- Broadcast, Creative Direction, Film, Post-Production
- Commercials - Broadcast, Photography
- Project Industries
- Advertising, Automotive