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Perrier ARTXTRA Art Experience

For more than 150 years, Perrier has collaborated with some of the world’s leading artists, and to build on the brand’s rich legacy, Mirrorball created Perrier’s Art Platform, ARTXTRA. Launched in 2016, groundbreaking artists Saya Woolfalk, Hayal Pozanti and Eric Rieger (HOTTEA) were selected as the program’s charter artists. During Miami Art Week, Perrier brought the artists’ designs to life as massive interactive installations, driving awareness while encouraging consumer voting and social-sharing. We also partnered with Interview Magazine to host a media event to drive buzz around each of the artists’ work and about the program. Perrier continues to extend the ARTXTRA experience through other awareness-driving touch-points during Miami Art Week including sampling at select art fairs.

Project Roles
Mirrorball Group
Content Management, Creative Direction, Experiential
Advertising, Art
Project Industries
Perrier ARTXTRA Art Experience
Perrier ARTXTRA Art Experience
Perrier ARTXTRA Art Experience