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NIKE FUEL FEST: SPORT + INNOVATION + MUSIC + CULTURE

Nike Fuel Fest was a large-scale live interactive show at battersea power station that featured a digital projection takeover of the iconic landmark’s exterior fuelled by the movement and energy of the crowd. All guests at the event were wearing a Nike+ FuelBand to collectively earn NikeFuel to energize the venue.

Project Roles
Art Director, Designer
Company
R/GA
Skills
Art Direction, Design
Media
Interactive Installations
Project Industries
Advertising
NIKE FUEL FEST: SPORT + INNOVATION + MUSIC + CULTURE
NIKE FUEL FEST: SPORT + INNOVATION + MUSIC + CULTURE
NIKE FUEL FEST: SPORT + INNOVATION + MUSIC + CULTURE
NIKE FUEL FEST: SPORT + INNOVATION + MUSIC + CULTURE